The Mother Of All Opportunities

Book Description:

Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood, misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. This Mother of All Opportunities educates C-suite, Senior Executives and Big Brand marketers shows:

* Why Mums represent the biggest growth opportunity of the decade.
* The Mum opportunities which could be impacting your current strategy.
* The future of marketing to Mums and why you need to invest in this market and up skill your teams now.

Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.

About the Author

Katrina McCarter is the founder and CEO of Marketing to Mums, a research and marketing consultancy. She is a marketing strategist who specialises in understanding mothers as a powerful market sector, through experience and research. Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with brands to increase sales and profit selling to mums. As award-winning businesswoman and mother of three, Katrina is an accomplished international speaker, podcaster and a regular contributor to business media. Rosanna, Victoria

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